26K+ customers served
2015 founded, Kirrawee NSW
4,262 5-star reviews

The operating system

Run the brand.
Not just the inbox.

HoldOS gives Alcoholder one place to manage orders, inventory, marketing, wholesale, and the daily decisions that move a 26,000-customer business forward.

📊 Revenue & orders
📦 Inventory & fulfilment
📱 Social content & outreach
🎯 Wholesale pipeline
★★★★★ Feefo Platinum
Trusted Service Award
StubZero SwigGo TraVino SKNY 5 O'Clock Tipsy Wicks

"We've seen somewhere in the vicinity of 30% increase in order value. People are definitely ready to buy."
— James Boardman, Founder

What HoldOS runs

Revenue Dashboard

Connected to Shopify. Top products, order trends, customer lifetime value — all in one view, updated daily.

Stock & Fulfilment

Track which SKUs move, when to reorder, and which items are personalisation-ready for laser etching.

Social Content Engine

Instagram is already active. HoldOS systematises posting, drafts captions, and tracks engagement — no more ad-hoc.

Wholesale Pipeline

Active wholesale page exists. HoldOS finds venues, gift shops, event operators — builds the outreach list and drips it.

Review Intelligence

4,262 reviews. HoldOS surfaces patterns — what's winning, what's causing friction — and drafts thoughtful responses at scale.

Daily Operating Cycles

Autonomous daily work. Marketing, ops, growth — each cycle has a theme and reports progress. You watch, not do.

by the numbers

The market doesn't wait

$63.7M AU thermos drinkware market, 2023
+
$105M projected by 2030 at 7.4% CAGR
×
23% of Australian retail online — and climbing

Premiumisation, personalisation, outdoor culture, gifting — every tailwind is already blowing. HoldOS just points it in the right direction.

Cold facts

967 StubZero reviews — top seller, highest repurchase intent
70% new buyers in recent period — personalisation drives first-time purchase
colder at 1 hour vs standard neoprene — StubZero's actual performance claim
$199 top SKU — The Weekender 5.7L jug. Premium end already converting.

The brand is already strong.
The operating system is the leverage.

HoldOS runs the work around the work — so the team that built Alcoholder can focus on what made it worth building.